We think that everybody should be capable of making sound financial choices. And, although our site does not showcase every firm or financial product accessible, we are happy that the advice we give, the information we supply, and the tools we provide are impartial, unbiased, transparent – and completely free.
You are our first priority.
So how do we make money?
We have advertisements filled programmatically on our website by Google. We do not decide who advertises or where on our site, as this is decided algorithmically by Google according to several factors that we do not control. As our advertisement offered to you has to be family-friendly, we have only rejected advertisers related to politics, including NGOs and charity organizations. Also, we dismissed ads about adult and sexual interest, tobacco, drugs, CBD, firearms, and gambling.
Furthermore, our associates compensate us for leads or referrals sent to their business. This does not influence the topics we write about as we also receive compensation for having ads. Our business partners, usually suppliers of goods and providers of services for business owners, have no effect on our recommendations or advice, which are based on many hours of study and compilation of costs and prices. Our sponsors may not pay us to ensure that their goods or services get positive evaluations.