Brian Solis’s X profile immediately establishes him as a pillar of thought leadership in digital innovation. His bio—“Head of Global Innovation, @ServiceNow | 9x Best-Selling Author | Futurist | Keynote Speaker | Digital Anthropologist | Other Socials @BrianSolis | X’s are mine. Silicon Valley, CA. briansolis.com. Born December 8. Joined November 2006. 3,536 Following · 262.4K Followers”—signals both his professional authority and his personal brand identity (Highlights by Brian Solis (@briansolis) / X). Based in Silicon Valley since 2006, he leverages a substantial follower base to amplify research, speaking engagements, and strategic insights.
At the heart of Solis’s feed is exploration of digital transformation and organizational mindshifts. He frequently dissects how executives must “grow revenue” and not just “cut costs with AI,” underscoring AI’s strategic role in business transformation (Brian Solis on X: “The best CEOs aren’t just cutting costs with AI …). His philosophical reflections on mindset—“The idea of a mindshift isn’t to say, ‘OK, I’m going to open my mind and start doing new things.’ It’s to recognize and appreciate that you…”—illustrate his focus on the human element behind innovation (Brian Solis on X: “The idea of a mindshift isn’t to say, “OK, I’m going …).
Solis uses X proactively to announce and contextualize his industry appearances. For instance, he tweeted “Proud to represent @ServiceNow and support my friends at @UserTesting for their upcoming #THiSConnect events in SF and NY,” showcasing his role as both ambassador and collaborator in tech circles (Brian Solis on X: “Proud to represent @ServiceNow and support my …). Today’s update—“On the road to Knowledge25, I joined Tom Smith of Cloud Wars to explore the big conversations that executives want to have in Vegas…”—demonstrates his commitment to real-time commentary from flagship conferences (Brian Solis on X: “On the road to Knowledge25, I joined Tom Smith …). And when his Innovation Office charter shifted in January, he shared the news immediately: “News! In January, our charter in the @ServiceNow Innovation Office shifted, and I couldn’t be more excited” (Brian Solis on X: “News! In January, our charter in the @ServiceNow …).
Beyond original posts, Solis retweets organizational announcements to reinforce ServiceNow’s thought leadership. Eight months ago he amplified a partner call-to-action—“Now is the time to look deeper at how and why businesses are investing in AI”—underscoring his alignment with enterprise AI narratives (Brian Solis on X: “RT @ServiceNow: “Now is the time to look deeper …). He also poses provocative questions: “What if Digital Transformation was as easy as changing your mind? Therein lies the challenge…” inviting followers to engage with his latest blog insights (Brian Solis on X: “What if Digital Transformation was as easy as …).
While overwhelmingly professional, Solis occasionally reveals his personality through enthusiastic reactions. His “Wow! We just announced @azavery as our new President, CPO, and COO to lead product and engineering. https://t.co/YH3AdlqGI2” captures genuine excitement for team milestones, humanizing an otherwise corporate-focused feed (Brian Solis on X: “Wow! We just announced @azavery as our …). These moments offer a glimpse of Solis’s personal investment in organizational success.
His posting cadence is deliberate rather than daily; instead, Solis clusters updates around events, publications, and leadership announcements. This approach ensures high-signal content that resonates with enterprise audiences looking for actionable insights. Through a blend of strategic announcements, reflective commentary, and selective personal moments, @briansolis exemplifies how a futurist can use X to advance dialogue on digital transformation, innovation culture, and the evolving human-technology interface.